Our Team

Ash Norman

Director - Principal Consultant

Ash is the Director and Principal Consultant at Sevacove, leading work in safety and quality standards development, accreditation systems, and future-focused healthcare strategies.

With a background in shaping national accreditation policy for the Australian Government and now collaborating with organisations across Europe, Asia, and global leaders such as ISQua, Ash brings deep expertise and a global perspective to every project.

Driven by a genuine commitment to strengthening healthcare systems, Ash combines strategic insight with a collaborative approach, guiding clients to build meaningful, modern, and lasting improvements in quality and safety worldwide.

Sam Hickey

Director - Technology & Finance

Sam is the Director of Finance and Technology at Sevacove, where he leads innovation, strategic planning, and the integration of technology across the organisation’s global projects.

With a background in business management, financial strategy, and data-driven solutions, Sam brings a unique perspective to the healthcare sector, connecting strategic thinking with practical, impactful execution.

His forward-looking approach ensures Sevacove continues to evolve as a trusted partner in modernising accreditation and strengthening healthcare systems worldwide.